Leading Online Auction House Celebrates 10 Years in Business | William George

7th June 2022

William George announced it has reached its 10th year this month and celebrated with a 10-year old’s style fancy dress birthday party, of course!

Founded in 2012, the online auction house has consistently grown and continues to flourish and innovate. The last few years has really accelerated, and they saw a 397% increase in unique users on their website between 2019 and 2021.

2022 has been a big year for the business with a vibrant rebrand and launch of a new website which makes the experience even quicker and simpler and really puts their customers in control. 

The team believe there is a better way of treating people, and they are determined to make auctions both fun and fair, along with a real dedication to becoming as sustainable a business as possible.

On williamgeorge.com you’ll find auctions across a wide variety of categories including many regular retail returns from leading names. The offering is constantly expanding as more vendors get on board and buyers increase.


Robin Gray, managing director of William George said “I am thrilled we are celebrating our 10th year and it’s certainly been one of our busiest to date. I’ve been here since day one and it’s just fantastic to now have a strong likeminded team of great people, all committed to continuing making williamgeorge.com the best online marketplace to buy and sell on. Bring on the next 10 years!”.

William George has always taken pride in disrupting an age-old industry, by using technology, inventiveness, and creativity to improve the service they offer. Whether selling at 0% commission, offering free listings or joining up with Two Million Tusks to ban ivory sales from their site – they don’t mind deviating from the crowd to do the right thing.

If you haven’t experienced williamgeorge.com before, there’s never been a better time to do so! 


View upcoming auctions from William George

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