Auction News is recruiting a Digital Marketing Analyst....

Location:                    Derby

Closing Date:            8th October

Employment Type:    Flexible - full time or part time hours will be considere

About Auction News

A market leader in our field, Auction News promotes auctions throughout the UK and overseas through various digital channels. We’re fortunate to work with many of the most trusted and reputable auctioneers in the industry and we have been doing so for over 60 years.

We are looking for a Digital Marketing Analyst to join our growing team. If you are a driven professional whose skills can help us understand and improve the effectiveness of our digital marketing, then we would love to hear from you.

At Auction News we like to take good care of our staff with flexible and competitive packages, along with the opportunity to progress your career. We respect and value our team, because we know it takes a strong and diverse workforce to maintain success. Our continued success is proven by the number of years we’ve been in business.

Working closely with management and other media agencies, you will be responsible for planning, developing, implementing and managing the company’s overall digital marketing strategy, using data to drive online performance and improve the user experience on the Auction News website.

Strong SEO experience is required, along with good copywriting skills and a solid understanding of how to use social media platforms competently.

The Benefits

• 21 days holiday plus bank holidays increasing by 1 day per year up to 25 days

• Flexible working with option to work from home and/or in the office

• Training and development opportunities

• Competitive salary

• On-site parking

• Pension scheme 

Key Responsibilities

• Research, plan and implement digital marketing campaigns and monitor the performance of these with analysis and reports

• Develop SEO strategies to improve ranking positions, increase web visitors and customer growth

• Manage Google Adwords to increase brand awareness and direct traffic to website
  

• Analyse website behaviour using Google Analytics

• Plan and monitor company presence on social media

• Manage and improve online content

• Prepare online newsletters and organise distribution through various channels

• Carry out customer research

• Collaborate with designers to improve user experience

• Maintain partnerships with other media agencies

• Keep abreast of current digital marketing trends tools 

Key Skills 

• A passion and thorough understanding of digital marketing concepts

• Extensive knowledge of web analytics tools - Google Analytics / Google Adwords

• Ability to think strategically

• Flair for creativity and innovation

• Evidence of copywriting, content creation, social media management, SEO & reporting

• BSc/BA in marketing or relevant field

To Apply 

Please email your CV to Gemma Payne, Operations Director, at [email protected] along with a covering letter on why you are most suited for this role.