15th March 2022
Auction News can officially announce that it has appointed Peaky Digital – a boutique digital marketing agency based in the Midlands & South West – to help them with their SEO efforts as they work towards a revitalised website.
Peaky Digital joins Auction News on an ongoing basis, with a view to boosting their site’s organic performance as part of an overarching campaign that involves a sitewide redesign for the auction platform.
“We were really impressed with Peaky Digital as soon as we came across their website. It became immediately clear they’re a highly skilled and professional team of specialists who can support us in all areas of Digital Marketing including SEO and the redesign of our new website, expected to launch later this year” commented Auction News’ Operations Director Gemma Payne.
Gemma added “We’ve seen our organic traffic increase by 90% over the last 12 months and now we have a clear strategy in place with Peaky, we’re incredibly excited to see what impact these further enhancements will make to support our online growth.”
Peaky Digital was founded in 2016 as an online marketing agency and has since grown to encompass every avenue of digital marketing, including a dedicated SEO team – with whom Auction News is working closely as part of this partnership.
“We’re delighted to be working with Auction News during this critical juncture of their online growth,” said Natalie Crouch, Peaky Digital’s Founder & Managing Director. “Peaky has grown rapidly over the last year, so now is the perfect opportunity to apply the experience within our team to a project that will hopefully drive great success for our client.”
Auction News is an online platform, connecting bidders to online auctions being held across the UK and Europe. It provides a central hub for auctioneers to market their events, as well as for bidders to be notified of auctions they are interested in and link straight to the online bidding.
“Our client works with auctioneers covering a broad spectrum of industries, so the opportunities for organic growth are exciting,” Natalie continued. “Our approach includes technical optimisation of their site ahead of and during its migration, and we’ll also be looking at running a Digital PR campaign for them in the near future once their new site is live.”
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