How To Sell in Online Auctions | William George

Over the past few months, we've seen more visitors to our website than ever before, so if you’ve been thinking about trying your luck at selling online, now is the perfect time to get started.

Not sure how to begin? Here we share with you our top tips for making the process as quick and easy as possible and with no upfront fees and 0% seller commission, William George is your perfect choice.

IMAGES

The more is definitely the merrier and we don’t set a limit on how many photographs you can use. Make sure to show different angles and include any distinguishing marks, features or imperfections.

DETAIL

You will need to give enough detail to ensure that bidders can make informed decisions. Look at your descriptions through the eyes of the bidder - you know your item like no-one else.

SPELLING AND GRAMMAR

Errors here look unprofessional and make bidders think twice. It’s always advisable to use Grammarly or spell checker to help you keep on top of this if it’s not your strong point.

PRICING

The biggest single reason why an item may be passed in auction is because the reserve price is set too high. Bidders don’t see your reserve prices, but they can see if the current bid has met or exceeded the reserve price, so if there are numerous bids on your item and it’s still not there then they may well overlook it.

DELIVERY

People will be more likely to bid on your item if you offer attractive delivery terms. Including free and tracked delivery is worth considering. Some items will require specialist transport, in these cases be sure to arm the bidder with all the relevant information.

CUSTOMER SERVICE

Be sure to respond promptly and patiently to enquiries. Nothing upsets a bidder more than not getting an answer to their question in the run up to the big day. Perfecting customer care is a great way to get ahead of the competition, particularly if you are looking to become a regular seller.

MARKETING

Allowing a budget for additional marketing to get your lots in front of as many eyes as possible is a great way to make an impact. We can create bespoke campaigns to suit a variety of budgets and really drive results.

To find out more and to download our new Seller’s Bible, visit wgandco.com/selling-at-auction