Nottingham-headquartered national auctioneers John Pye & Sons Ltd has appointed Patrick Molyneux as its new B2B Marketing Strategist as it looks to meet the demands of its expanding online customer network.

Over the past few years, the firm’s marketing strategy has focussed on growing its retail sales. The online auction site now sees 2.5million monthly visitors and is among the top 500 in the UK. The first quarter of 2023 has seen record numbers of new customer online registrations. To continue this success and meet the growing demand for stock, the company is now focusing on further expanding its business to business (B2B) customer base. 

Working within the marketing team at John Pye’s head office in Basford, Patrick will be responsible for driving B2B business from new and existing contacts and identifying new revenue streams from retailers, distributors and manufacturers. He will also be responsible for helping John Pye to realise its ambitious growth targets and will support the auctioneer’s communications strategy by helping promote news and wider developments within the business.

Patrick brings over 16 years’ marketing experience to the firm, specialising in online and print creative, email campaigns, direct mail and print production within the financial services and retail sectors. His first major project will be overhauling the corporate website and supporting the business development team with helping potential customers understand the John Pye’s full offer. 

Speaking of his appointment, Patrick says: “I’m passionate about building relationships, finding opportunities for business development and was keen to work in a new sector. There are such a range of products and sources to work with from untested returns and brand new stock from major High Street retailers, seasonal items where clients have no space to store them to undelivered parcels from major distributors. I’m really enjoying the challenge – there has been more variation in the last month than in the past five years of my previous roles! 

“I appreciate the benefits of working for a friendly, family-run business and have already developed strong relationships both within the firm and across our wider professional network. I am looking forward to further expanding that network and supporting the business in realising its ambitions for growth.”

A key focus for John Pye is highlighting its ethical and environmentally-friendly credentials and contribution to a circular economy by selling on stock from secondary markets that would ordinarily go to landfill, or handling bulky, slow moving items that would usually incur storage costs. In addition, the business is keen to promote its national reach and breadth of expertise in selling a huge variety goods across a wide range of sectors, including luxury markets.

Trevor Palethorpe, Associate Director at John Pye, says: “It’s great to have Patrick on board, especially with the level of skills and experience he brings from high-calibre businesses including Boots and Capital One. 

“John Pye has enjoyed a sustained period of growth and this appointment is directly in line with our expansion plans as we look to build the B2B side of the business. We’re looking forward to what we can achieve together in the coming months.”

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