Lyn Bishop

Looking for marketing expertise to power your next auction?

Lyn Bishop is an experienced Auction Marketing Executive available for freelance and consultancy projects across the US. With over 25 years of experience in the industrial, commercial and heavy equipment auction industry, Lyn has a proven track record of driving bidder engagement, brand visibility and measurable revenue growth.

Whether you’re a leading auction house, asset management firm or independent auctioneer, Lyn can help you build powerful, data-driven campaigns that deliver results.

About Lyn Bishop

With a career spanning more than two decades, Lyn Bishop has led marketing strategy and execution for some of the world’s largest industrial auction firms.

As Vice President of Marketing at Heritage Global Partners, she developed and managed end-to-end campaigns for global industrial and heavy equipment auctions, achieving record participation rates and millions in revenue generation.

Lyn’s work has helped position auction brands as trusted leaders in asset recovery and disposition, strengthening client relationships with Fortune 500 companies and global enterprises.

Her expertise spans strategic planning, digital marketing, CRM management, brand positioning and campaign optimisation — all designed to maximise reach, conversions and ROI across multiple channels.

Services offered

• Strategic marketing planning and campaign development

• Digital marketing and brand positioning for auction businesses

• High-performance email marketing (HubSpot) and CRM growth

• Targeted lead generation and database segmentation

• Auction participation growth and bidder engagement strategies

• Reporting and performance analytics for ROI improvement

• Marketing management, budgeting and creative team coordination

• Copywriting, content development and campaign execution

To discuss how Lyn Bishop can support your next auction or ongoing marketing strategy, get in touch to arrange a consultation.