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Newline ASP is a well-established auction software provider with a rich history in the UK’s agricultural and commercial auction sectors. Founded in 1983, the company quickly built a strong reputation for reliability and innovation. Its initial focus on livestock auctioneers expanded to include machinery sales by 2010, with notable installations such as Cheffins’ Cambridge auctions and its reach extended across Ireland, Northern Ireland and New Zealand.
Newline ASP's growth has been consistently fuelled by technological advancements. In 2014, the company partnered with Xcira to introduce simulcast bidding throughout the UK and Ireland, facilitating both in-person and online participation. This was followed in 2015 by the migration of all clients to a secure, cloud-hosted platform. International expansion continued with entry into the Canadian market in 2016, providing systems for all VJV Cattle Auctions sites. The 2020 launch of Auctionmarts.com further consolidated Newline ASP's digital capabilities, integrating online catalogues, live streaming and timed bidding.
In 2021, Newline ASP was acquired by Jonas Software. This strategic acquisition provides enhanced support while preserving the company's brand identity and customer focus. Operating from Torquay, Devon, Newline ASP currently serves over 150 auction companies across more than 200 worldwide venues, offering comprehensive services that include auction software, IT management, web development and customer support.
At Auction News, we do more than connect you to upcoming auctions - we connect you to the people, services and solutions that keep the auction industry running smoothly.
With over 65 years of experience in the auction sector, Auction News is a trusted name among auctioneers, asset managers, insolvency professionals and commercial buyers across the UK and beyond. Our growing Services Directory has been carefully developed to support the full auction lifecycle, bringing together specialist providers who understand the unique demands of the auction and industrial sectors.
Whether you’re clearing a site, relocating heavy machinery or looking to streamline your online auctions, our platform connects you with reliable, qualified professionals who know the auction world inside out.
Dismantling – Skilled teams who safely and efficiently dismantle machinery and equipment as part of site closures, relocations or asset recovery projects.
Transportation – Logistics partners who specialise in moving plant, equipment and commercial assets across the UK and internationally.
Installation – Technicians who install anything from single machines to full production lines with speed and precision to minimise downtime.
Refurbishment – Restore used or surplus assets to working condition with cleaning, testing and repairs that improve resale value or prepare them for reuse.
Recruitment – Find auction-savvy talent, from contractors to permanent specialists such as valuers, asset managers, sales, marketing and operations professionals.
Auction Software – Discover powerful digital platforms built for auctioneers, offering features for online bidding, bidder management, invoicing and reporting.
Each provider listed with Auction News is known for their industry expertise, reliability and proven performance within the auction environment. While our directory is still growing, we’re committed to building a trusted network of professionals who can support your business - whether you're managing a complex liquidation, scaling up your auction house or simply need help with machinery logistics.
Over 65 years of auction industry expertise
A growing hub of trusted, auction-focused service providers
Save time sourcing - connect directly with reliable partners
Handpicked professionals with sector-specific knowledge
Support for one-off projects or long-term business needs
It’s easy to connect with the right people. Explore our growing list of service providers, contact them directly and keep your project moving forward with confidence. With Auction News, expert support is always within reach.
Auction News is continually expanding its network. If you provide dismantling, transport, installation, recruitment or auction software or any other services tailored to the auction industry, get in touch to find out how to be featured in our directory.
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