Bridging Tradition and Technology: Why Plant and Machinery Auctioneers Are Turning to Newline

Trusted by agricultural auctioneers for over 40 years, Newline is now supporting plant and machinery specialists with a powerful digital platform that helps auctioneers grow online - without sacrificing control or service quality.

Built on deep industry knowledge, Newline’s Auctionmarts.com platform is designed to modernise the auction process while preserving the professionalism and familiarity of traditional sales. From livestock to tractors and general farm dispersals, the platform has evolved with its users; and it’s now helping more auctioneers succeed in the plant and machinery market.

“Livestock auctioneers were the first to trust us online,” says the team. “Now many run monthly plant and machinery auctions on our platform, and are seeing strong results.”

Designed for Real Auctioneers

Whether it’s live streaming from a rural site or timed bidding on heavy equipment, Newline’s tools make it easy to run hybrid auctions with confidence. The platform supports media-rich listings, secure payments and clear reporting - plus full on-boarding and live support.

One standout example? A husband-and-wife auction business managing 2,000-lot monthly sales. After struggling with cataloguing, Newline developed a mobile app that saved them two full days per sale.

“That kind of impact matters, it’s about solving real-world problems for auctioneers.”

Built for the Plant & Machinery Market

Newline understands the unique demands of this sector: detailed asset descriptions, compliance documentation and post-sale logistics. Features like lot bundling, spec sheet uploads and dynamic shipping tools help streamline the process from start to finish.

With a growing range of mobile apps and AI-powered tools, Newline is continually improving how auctioneers work - while training its team to better support the plant and machinery space.

A Platform That Works With You

With buyers and sellers becoming increasingly comfortable online, timed auctions are gaining ground and Newline is giving auctioneers the tools to meet that demand while protecting their independence and brand.

“We’re more than a platform - we’re a partner,” says the team. “Auctioneers help shape what we build, and we listen.”

From the first lot to final payment, Newline keeps auctioneers firmly in control, offering the support, tools and flexibility to thrive in a changing market.

Request a Demo

Curious to see how it all works? Request a free demo with Newline today and explore how our platform can elevate your plant and machinery auctions.