Clarkson’s Farm: Diddly Squat Tractor Sells for £70,500 at Cheffins Auction

Leading agricultural auctioneer Cheffins features in Series 5 of Clarkson’s Farm, appearing in episode 6 after being called in to value and sell one of Jeremy Clarkson’s best-known pieces of machinery, a 350-horsepower 2016 Deutz-Fahr tractor.

The tractor, consigned directly from Diddly Squat Farm and featured throughout Series 4 of the show, was sold at the Cheffins Monthly Machinery Sale in Sutton, near Ely, on 9th June 2025, attracting strong interest from buyers and Clarkson fans.

Following an inspection at Diddly Squat Farm, Oliver Godfrey, Head of Machinery Sales at Cheffins, provided a valuation before entering the tractor into the auction. During the episode, Clarkson explained: “The green Lambo hadn’t turned a wheel in weeks, so I decided to sell it, which meant getting it valued by an agricultural auctioneer.”

After inspecting the machine, Oliver Godfrey was asked what he believed it could achieve at auction. He replied: “It’s not the easiest thing to sell in the world, I’ll be honest, but I would look somewhere in the region of between £50,000 and £60,000.” Clarkson responded: “It’s quite a lot less than I paid for it… I paid £80,000.”

Despite the valuation, the tractor attracted considerable attention on sale day. Modified by Clarkson with a bespoke cab lift and Lamborghini branding, it stood out among the auction lots and generated competitive bidding. With 3,180 hours recorded, it eventually sold for £70,500 to a regular UK-based buyer after receiving 62 bids.

Clarkson attended the sale alongside farming contractor and co-star Kaleb Cooper, with filming taking place throughout the day at Cheffins’ purpose-built auction facility. Reflecting on the sale, Clarkson remarked: “Up for sale was everything from high-end tracked tractors to characters from Pixar.”

As the Deutz-Fahr entered the drive-through auction hall, Clarkson predicted: “Here it is. There's going to be a frenzy of bidding...” As bidding intensified, he added: “We are actually getting closer to the £80,000 that I had paid for it.”

When the hammer finally fell at £70,500, both Clarkson and Cooper appeared pleased with the result. Summing up the outcome, Clarkson joked: “Well, it was a financial hit, but it wasn't a financial kick in the nuts.”

Oliver Godfrey commented: “Clarkson’s Farm has done a huge amount to raise awareness of the realities of farming life in the UK. With its massive ratings, Jeremy Clarkson has brought the challenges and economic pressures facing farmers to a much broader audience, both here and internationally. It’s been a real boost for the industry’s profile and many farmers are genuinely grateful for that.

We were therefore really pleased to be invited to work with Jeremy on the sale of the Deutz-Fahr tractor. In true Clarkson style, he’d added a few entertaining modifications, particularly the lift, which was unlike anything I’ve seen before, along with the Lamborghini badges and these certainly got people talking and added to the appeal on the day.

It’s not every week you find yourself valuing a tractor at Diddly Squat Farm and it was a memorable experience from start to finish, especially meeting the wider team. The sale attracted strong competition and we’re pleased it achieved a good result with a regular buyer. Working with Jeremy and Kaleb was a thoroughly enjoyable experience.

As one of the most-watched shows across UK streaming platforms, it was fantastic for Cheffins to be involved and we’re grateful to Amazon for the opportunity.”

The episode of Clarkson’s Farm featuring Cheffins is available to watch on Amazon Prime Video.