William George

Founded in 2012, William George has consistently grown and continues to flourish and innovate. They saw a whopping 397% increase in unique users on their website between 2019 and 2021!

2022, their tenth year, saw a vibrant rebrand and launch of a new website. They believe there is a better way of treating people and are determined to make auctions both fun and fair. Their team enjoys compiling their auctions and creating great, unusual, and inspiring content and wants everyone who interacts with them to love taking part…whether you are browsing, buying, selling, or all three!

The team strives each day to bring you a huge variety of products, from the rare and unique to big-name brands at hard-to-beat prices and they aim to make the process as easy and exciting as possible.

Since day one, they have offered 0% seller commission, and this won’t change. They are now also offering free auction listings, so there’s no cost at all to holding an auction with them. Simply put, if you’re selling goods in their auctions, you receive 100% of the hammer price!

If you’re buying, then you have access to some of the best deals around – with sellers able to set realistic and achievable reserve prices knowing they won’t have to give up large portions of their sales to greedy auction houses!

William George has always taken pride in disrupting an age-old industry, by using technology, inventiveness, and creativity to improve the service they offer. Other auction houses don’t like them – and they’re proud of that too!

Whether selling at 0% commission or joining up with Two Million Tusks to ban ivory sales from their site – they don’t mind deviating from the crowd to do the right thing.

If you haven’t experienced williamgeorge.com before, there’s never been a better time to do so!