BPI Strengthens Leadership Team with New Commercial Strategy & Marketing Director

BPI, a leading online asset disposal and auction specialist, is pleased to welcome Helen Carling as its new Commercial Strategy and Marketing Director.

Helen brings extensive expertise in commercial strategy and marketing leadership, reinforcing BPI’s commitment to growth and innovation. With a proven track record in strategic business development and brand visibility within the auction industry, she has successfully led large-scale projects, including acquisitions and the integration of multiple businesses.

Her deep understanding of marketing, customer engagement and commercial strategy will be instrumental in expanding BPI’s market presence and delivering exceptional value to both sellers and buyers. This appointment aligns with BPI’s recently updated Vision, Mission and Values, reflecting the company’s dedication to maximising returns and supporting the circular economy.

The addition of a Commercial Strategy and Marketing Director is a key milestone in BPI’s broader brand strategy, following last year’s website update to enhance user experience and brand cohesion. The company’s refreshed Vision, Mission and Values provide a clear direction for its future, reinforcing BPI’s position as a leader in asset disposal.

Helen Carling, Commercial Strategy and Marketing Director at BPI, said:
"I am excited to join BPI at such a pivotal time. The company has established itself as a trusted name in asset disposal, and I look forward to driving innovation, customer engagement and strategic partnerships to support its ongoing success."

David Boulton, Managing Director at BPI Auctions, added:
"We are delighted to welcome Helen to the team. Her extensive experience and strategic vision will be invaluable in shaping the future of our commercial and marketing initiatives. We are confident that she will play a key role in driving BPI’s continued growth and success."

BPI remains the go-to choice for fast, hassle-free asset disposal, helping businesses maximise value efficiently. With tailored solutions across diverse industries, BPI has grown into one of the UK’s leading asset disposal specialists over the last decade.

Find out more about BPI Auctions.