John Pye Secures DVLA Personalised Registrations Auction Contract

National online auction house John Pye & Sons Limited has been appointed by the Driver and Vehicle Licensing Agency (DVLA) to manage the online auction sales of personalised vehicle registration numbers.

Following a competitive tender in March 2025, John Pye won the single-supplier contract for the Provision of Personalised Registration Auction Services, taking over from the previous supplier after more than 15 years. The five-year agreement will see the team deliver at least nine auctions per year, selling 18,000 personalised registrations and generating an estimated hammer value of over £43 million annually for HM Treasury.

The auctions will take place on the established www.dvlaauction.co.uk site, now powered by a new platform built and operated by John Pye’s in-house team. The upgraded system promises an enhanced customer experience with improved navigation, personalised recommendations and live auction countdowns.

Addison Pye, Director at John Pye Auctions, said:
"Being selected as the new supplier after 15 years with the previous provider is a tremendous achievement. It reflects the DVLA’s confidence in our team. Our experience in online auctions will take this service to new heights, delivering an improved experience for customers while reducing costs."

Jody Davies, Head of DVLA Personalised Registrations Sales, added:
"We’re delighted to welcome John Pye Auctions as our new online auction services partner. Their expertise and commitment to innovation will help us grow the popularity of personalised registrations and ensure our auctions continue to offer excellent value and choice."

The contract begins on 1st October 2025, with the first auctions expected to start on Wednesday 15th October and Wednesday 19th November, each running for seven days. Interested bidders can register online at www.dvlaauction.co.uk.

For more information on John Pye Auctions and their full range of services, visit www.johnpye.co.uk.