Over £2 Million Raised from the Sale of Agricultural Machinery from Rea Valley Tractors

BPI has successfully delivered a series of agricultural machinery auctions following the closure of Rea Valley Tractors, a long-established Midlands dealership with multiple sites across Shropshire, the Midlands, the North West and Wales.

Acting on behalf of a finance company, the first phase of sales generated more than £2 million from assets previously operated by the dealer. Rea Valley Tractors represented leading brands including John Deere, New Holland, Valtra and JCB, with the early auctions featuring a broad selection of high-quality tractors, telehandlers, combines, attachments and associated equipment.

All machinery was transported to BPI’s operating centre in York, in partnership with Johnsons Haulage. Each item underwent full valeting, inspection, appraisal, cataloguing and video capture before being marketed, sold and dispatched to buyers across the UK and overseas. The site is also registered to provide phytosanitary cleaning to DEFRA standards, supporting compliant export shipments.

BPI’s commercial and operations teams coordinated the logistics, cataloguing and promotional strategy for the project. The sales campaign combined targeted advertising in leading agricultural titles such as Farmers Weekly and Farmers Guide, with outreach to BPI’s established agricultural buyer network and digital channels. This approach drove strong engagement from farmers, contractors, international dealers and end users.

Competition across the sales was significant, with sustained bidding from UK and international participants. Notable results included:

• 2022 John Deere 8RX 410 Four-Tracked Tractor – £155,000

• 2024 Valtra Q305 4WD Tractor – £127,000

• 2023 New Holland T7.270 4WD Tractor – £111,000

• 2024 JCB 542-70 Telehandler – £85,000

• 2023 Kuhn Espro 4000R Trailed Pneumatic Seed Drill – £53,000

Nathan Burnham, Associate Director at BPI, said:
“The scale of this project reflects both the importance and the resilience of the agricultural industry. Despite challenging trading conditions, there remains huge demand for quality machinery — and sales of this size offer buyers rare access to premium equipment at realistic prices. It’s been a significant undertaking for our team, but one that has demonstrated the strength of our process and our buyer network.”

Kevin Gardner, Commercial Manager at BPI, added:
“This sale brought to market an outstanding selection of modern, well-maintained machinery from some of the most respected manufacturers in the industry. The level of buyer engagement we’ve seen — particularly for tractors and telehandlers — highlights just how active the market remains for quality agricultural equipment. It’s been encouraging to see so many long-standing customers and new buyers alike taking part.”

Partnership working with Johnsons Haulage also ensured an efficient and environmentally conscious process. By operating directly from a haulier’s site, BPI reduced unnecessary mileage, cutting both costs and CO₂ emissions. Johnsons Haulage delivered roughly 75% of all sold assets to buyers across the UK and overseas — from Scotland to Southampton, across Ireland and into Belgium.

Wayne Johnson, Transport Manager at Johnsons Haulage, commented:
“It’s been an easy process working alongside Nathan, Kevin, and the wider BPI team. Everything has gone smoothly, which isn’t always the case with projects of this scale. We’ve also been able to combine multiple buyers’ equipment onto shared loads, helping to minimise CO₂ impact and improve delivery efficiency.”

With further auctions of agricultural assets from Rea Valley Tractors scheduled, the next phase will feature a wide range of ex-hire, recently registered telehandlers, along with Isuzu D-Max vehicles and Kuhn tedders.

BPI continues to support the farming community by delivering transparent, well-managed machinery sales that achieve strong returns while providing valuable opportunities for buyers. The company remains a trusted partner for finance providers and agricultural businesses seeking effective disposal solutions.

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