Eddisons rebrands as BTG Eddisons following Group-wide refresh

Eddisons has officially become BTG Eddisons, aligning with the wider rebrand of Begbies Traynor Group to BTG and marking a new chapter for the UK-wide advisory business.

As part of the rebrand, Eddisons Asset Auctions will now operate as BTG Eddisons Asset Sales, a change that reflects the collaborative, multi-disciplinary nature of the business and its position within the broader BTG group.

The BTG Eddisons name now brings together surveyors, agents, auctioneers and consultants under a single, unified brand, providing clients with enhanced access to BTG’s full range of services. These include financial advisory, restructuring and real estate expertise, following a series of significant acquisitions made since the business joined the Group 11 years ago.

Within BTG Eddisons, the real estate division continues to operate across four core service lines: Agency and Auctions, Valuation and Asset Advisory, Projects and Developments, and Property Management and Insurance. These teams will work closely alongside BTG’s Restructuring, Financial Advisory, Deal Advisory and Funding & Insurance specialists, enabling a more joined-up approach for clients.

Importantly, the rebrand will not affect day-to-day client relationships. BTG Eddisons has confirmed that clients will continue to work with the same teams, maintaining the same level of expertise, professionalism and service they expect.

Several auction businesses previously operating under the Eddisons name will also transition to BTG Eddisons Property Auctions, including SDL Auctions, Pugh Auctions and Mark Jenkinson. More recent acquisitions, Network Auctions and Kirkby Diamond, will adopt the BTG Eddisons identity in due course.

Anthony Spencer, Managing Partner at BTG Eddisons, said:

“This is a strategic move for the BTG Eddisons brand and brings us closer to our colleagues across BTG as well as expanding our UK-wide footprint. This will be of great benefit to our clients, both new and established. They will gain simplified access to a wider range of skillsets that will make their businesses stronger and help them capitalise on opportunities and tackle any issue across their lifecycle.

“We have already been supporting some clients beyond our traditional real estate offering, and they have seen the benefits that working across BTG can bring. This is a significant moment in the history of our brand and I’m looking forward to working closer with the rest of BTG and our clients moving forwards.”

Mark Fry, CEO of BTG, said:

“This is an exciting development for the Group and enables us to bring our market-leading financial and real estate advisory businesses together under common branding. This change reflects the evolution of the Group in recent years into a broad-based advisory business.

“The rebranding to BTG will enable us to further leverage our expertise to enhance, protect and realise the value of our clients’ businesses, assets and investments; providing strategic advice and solutions that drive growth, mitigate risk, and deliver lasting value.”

Ric Traynor, Executive Chairman of BTG, added:

“The evolution to BTG reflects the significant growth and development of the business in recent years and our plans to deliver our medium-term targets and beyond. The updated branding is better aligned with the broad range of services and capabilities available within the Group and our ability to assist our clients across multiple areas of expertise.”

Don’t miss upcoming BTG Eddisons asset sales and auctions. Register with Auction News to stay informed on new listings, asset disposals and key auction updates.